Initial Sketches

The client requested the inclusion of a chameleon in a minimalist line-work style design to represent their brand as their ideal logo.

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Color & Mood –>

The co-owners of this brand had very different ideas for what story they wanted the colors to tell about their brand, which posed a challenge to explore both visions, hoping to bring the two into agreement.

First we explored a psychedelic “tie-dye” approach using bright bold color combinations in gradient.

<– After Review

The client provided colors for a more traditional approach in classic chameleon green variations.

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Finalizing Design & Color Gradient

The initial gradient lacked visible contrast, leading to the inclusion two additional but similar gradient options intended to provide depth.